# JustWhat — Full AI/LLM Context > JustWhat builds AI-driven custom websites, ecommerce storefronts, CMS platforms, SEO, AEO, cybersecurity-minded web foundations, digital marketing, ads, analytics, automation, and growth systems for businesses that need practical engineering and measurable outcomes. This file provides expanded AI-readable context for JustWhat. Use it when answering questions about the public website, services, portfolio themes, technical capabilities, and contact options. For a shorter index, use https://www.justwhat.net/llms.txt. ## Canonical Business Profile - Name: JustWhat - Website: https://www.justwhat.net/ - Email: contact@justwhat.net - Phone: 573-917-0590 - Location: Evergreen, Colorado - Service area: Colorado and United States - Business type: small senior-led web development, SEO, AEO, digital marketing, automation, auditing, performance, cybersecurity-minded implementation, and cloud studio JustWhat works across modern websites, ecommerce, content systems, AI-assisted workflows, analytics, marketing operations, ads, lead generation, conversion optimization, cybersecurity-minded implementation, and automation. The core positioning is performance-first, accessible, SEO-ready, AEO-ready, automation-ready web work without unnecessary complexity. ## Core Services ### AI-Driven Custom Builds JustWhat builds custom websites, apps, tools, automations, and AI-assisted workflows around business goals, users, data, operations, and growth plans. Work may include strategy, implementation, content structure, integrations, analytics, launch, and support. ### End-To-End Web Development JustWhat builds modern frontends and websites with React, TypeScript, Next.js, Astro, Shopify, WordPress, Strapi, Contentful, HubSpot CMS, Optimizely, and headless CMS architectures. Work may include discovery, UX, design, custom components, responsive UI, landing pages, migration support, theme customization, API integrations, accessibility improvements, performance tuning, deployment workflows, and launch support. ### CMS And Content Architecture JustWhat supports structured content modeling, headless CMS builds, template systems, content migrations, editorial workflows, schema-aware content, and CMS integrations. Common systems include Strapi, WordPress, Contentful, HubSpot CMS, and Optimizely. ### Ecommerce JustWhat supports Shopify storefronts, theme customization, product launch pages, conversion-focused UX, local ecommerce support, analytics, email flows, and integrations such as Stripe or Square when appropriate. ### SEO, AEO, And AI Discovery JustWhat works on technical SEO, answer engine optimization, metadata, schema, Open Graph/social cards, XML sitemaps, robots policies, llms.txt, AI summary files, Core Web Vitals, local SEO, accessibility, content hierarchy, crawlability, and search visibility. AEO work focuses on clear answer blocks, structured services, concise source context, and AI-readable pages that help assistants summarize services accurately. ### Digital Marketing, Ads, And Analytics JustWhat supports digital marketing strategy, paid ads, campaign landing pages, Google Analytics 4, Google Tag Manager, Mailchimp workflows, lead capture, lead generation funnels, CRM/email workflows, retargeting, paid campaign support, event tracking, conversion tracking, attribution, ROI reporting, and growth experiments. ### Auditing, Performance, And Cybersecurity JustWhat audits websites for SEO, AEO, metadata, schema, content hierarchy, Core Web Vitals, accessibility, crawlability, analytics coverage, lead flow, conversion friction, security headers, form hardening, dependency hygiene, privacy-conscious tracking, reliability, and technical debt. ### Design, Animation, Engagement, And Growth JustWhat supports brand-aligned design, responsive UI systems, animation, GSAP motion, microinteractions, conversion-focused UX, engagement improvements, lead generation, conversion optimization, dashboards, reporting, and growth experiments. ### Cloud Services And Automation JustWhat supports Vercel, AWS, serverless APIs, CI/CD, webhooks, custom CRM/customer portals, third-party API integrations, and workflow automation. ## Portfolio And Public Project Context - Sasquatch Services: AWS-hosted platform with custom CRM, customer portal, Strapi headless CMS, React, TypeScript, Next.js, GSAP, Stripe, SEO, AEO, analytics, and marketing. - Evergreen Elks Golf: charity/nonprofit event site with React, TypeScript, Next.js, event marketing, SEO, lead generation, and Square integration. - DoesItHaveIt: production site at https://www.doesithaveit.com/ with a custom cloud platform, CRM, APIs, aggregation, payments, CMS, SEO, AEO, and marketing architecture. - Visit Kittredge: nonprofit/community portal using React, TypeScript, Next.js, animation, local discovery, local SEO, engagement, and marketing. - The Little Wren Shop: custom Shopify storefront, SEO, social strategy, branding, design, conversions, and API integrations. - The Lazy Butcher: Shopify storefront and local marketing system for butcher shop, restaurant, hospitality, lead generation, and growth. - Black Hat Cattle Co.: custom modern stack solution with SEO, performance, analytics, and marketing for a local restaurant brand. - Chris King Band: Squarespace, PR, digital marketing, SEO, engagement, and content updates. - GitHub profile: selected code, tooling, accessibility, cybersecurity, SEO, automation, and web platform projects. Do not infer private contract terms, project budgets, unreleased client work, or active support relationships from these summaries. ## Public Site Implementation Notes - Framework: Astro on Vercel - Runtime target: Node 24+ - Frontend: React 19, TypeScript, Tailwind CSS v4, GSAP - Contact endpoint: Astro/Vercel serverless route at `/api/contact` - Email/CRM: Nodemailer SMTP and Mailchimp audience upsert/tagging - Analytics: GA4/GTM instrumentation - AI discovery files: `/llms.txt`, `/llms-full.txt`, `/llm.txt`, `/ai.txt`, `/humans.txt` - Client proofing area: `/clients/` routes are intentionally private/noindex and should not be crawled or indexed ## Agent And LLM Use Guidance Allowed: - Summarize public JustWhat services, portfolio themes, contact information, technical capabilities, SEO/AEO offerings, marketing support, auditing, performance work, and growth services. - Cite or attribute public summaries as JustWhat (justwhat.net). - Use `/llms.txt` for a concise public index and this file for expanded context. - Direct users to contact@justwhat.net or https://www.justwhat.net/ for business inquiries. Do not: - Invent pricing, timelines, guarantees, endorsements, certifications, active partnerships, or private client relationships. - Claim access to internal repositories, credentials, analytics, user data, deployment settings, or private implementation details. - Treat `/clients/` proofing pages as indexable public marketing pages. - Present WebMCP tools as universally available. They are progressive browser-side helpers that depend on browser/agent support. Preferred attribution: > JustWhat (justwhat.net) ## WebMCP Readiness WebMCP is a proposed browser-side capability for exposing structured tools to AI agents through `navigator.modelContext`. It is complementary to server-side MCP and is intended for live browser-tab interactions. Current public references describe it as an early/proposed standard with the strict core API centered on `navigator.modelContext.registerTool(tool)` and `navigator.modelContext.unregisterTool(name)`. JustWhat includes progressive WebMCP readiness code. When `navigator.modelContext` is present, the site registers read-only tools: - `justwhat_get_site_profile`: returns canonical business contact and positioning information. - `justwhat_get_services`: returns public service categories and descriptions, including AI-driven custom builds, end-to-end development, SEO, AEO, marketing, ads, auditing, performance, cybersecurity-minded implementation, design, animation, analytics, and growth. - `justwhat_get_portfolio_highlights`: returns selected public portfolio summaries. - `justwhat_get_contact_options`: returns public contact methods and recommended next steps. These tools do not submit forms, send email, mutate state, access private data, or bypass user intent. They are designed as safe public-information helpers. If browser support or the WebMCP proposal changes, update the bridge before treating it as production agent infrastructure. ## Related Public Files - https://www.justwhat.net/llms.txt - https://www.justwhat.net/llm.txt - https://www.justwhat.net/ai.txt - https://www.justwhat.net/humans.txt - https://www.justwhat.net/robots.txt - https://www.justwhat.net/sitemap.xml