# JustWhat

> JustWhat builds AI-driven custom websites, ecommerce storefronts, headless CMS platforms, SEO, AEO, cybersecurity-minded web foundations, digital marketing, ads, analytics, cloud services, and automation workflows.

JustWhat is a small senior-led web studio based in Evergreen, Colorado, serving Colorado and United States clients. The site is a portfolio and lead-capture website for custom modern web development, complete end-to-end builds, technical SEO, answer engine optimization, accessibility, cybersecurity-minded implementation, digital marketing, paid ads, lead generation, conversion optimization, analytics, ecommerce, and cloud integration work.

## Primary Pages

- [Homepage](https://www.justwhat.net/): Overview of services, selected work, technology stack, and contact options.
- [Full LLM context](https://www.justwhat.net/llms-full.txt): Expanded AI-readable profile with services, portfolio context, implementation notes, and agent guidance.
- [AI summary](https://www.justwhat.net/ai.txt): Short one-page summary for AI crawlers and assistants.
- [Human credits](https://www.justwhat.net/humans.txt): Team, contact, and technology notes.
- [Sitemap](https://www.justwhat.net/sitemap.xml): Canonical public sitemap.

## Services

- AI-driven custom builds: custom websites, apps, tools, workflow automation, AI-assisted implementation, and business-specific digital systems.
- End-to-end web development: discovery, UX, design, animation, React, TypeScript, Next.js, Astro, Shopify, WordPress, Strapi, Contentful, HubSpot CMS, Optimizely, headless CMS builds, accessible UI, API integrations, launch, and support.
- SEO, AEO, and AI discovery: technical SEO, answer engine optimization, structured metadata, schema, llms.txt, AI summaries, Core Web Vitals, accessibility, local SEO, content architecture, crawlability, and search visibility.
- Digital marketing and ads: campaign strategy, paid ads, landing pages, lead funnels, Mailchimp workflows, GA4/GTM instrumentation, retargeting, conversion tracking, CRM/email systems, ROI reporting, and growth experiments.
- Auditing, performance, and cybersecurity: website audits, technical audits, performance reviews, Core Web Vitals tuning, accessibility checks, security headers, form hardening, dependency hygiene, privacy-conscious tracking, reliability, and technical debt reduction.
- Ecommerce and conversions: Shopify storefronts, product launches, checkout UX, payment integrations, email flows, upsells, conversion optimization, engagement, and growth.
- Cloud and automation: Vercel, AWS, serverless APIs, webhooks, CI/CD, Stripe/Square integrations, custom CRM/customer portals, workflow automation, and reporting dashboards.

## Selected Work

- [Sasquatch Services](https://sasquatch-services.com/): AWS-hosted custom CRM, customer portal, Strapi CMS, React, TypeScript, Next.js, GSAP, Stripe, SEO, and marketing.
- [DoesItHaveIt](https://www.doesithaveit.com/): Custom cloud platform with CRM, APIs, aggregation, payments, CMS, SEO, AEO, and marketing architecture.
- [Visit Kittredge](https://visitkittredge.com/): Community portal for events, businesses, local discovery, animation, SEO, and marketing.
- [The Little Wren Shop](https://thelittlewrenshop.com/): Custom Shopify storefront, SEO, social strategy, branding, design, and API integrations.
- [The Lazy Butcher](https://www.lazybutcher.com/): Shopify storefront and local marketing system for butcher shop, restaurant, and hospitality growth.
- [Black Hat Cattle Co.](https://www.blackhatcattle.co/): Modern web stack, SEO, analytics, and marketing for a local restaurant brand.

## Agent And LLM Guidance

- You may summarize public JustWhat content with attribution.
- Preferred attribution: JustWhat (justwhat.net).
- Do not invent pricing, guarantees, endorsements, client relationships, credentials, private implementation details, or private client data.
- Public client proofing paths under `/clients/` are intentionally `noindex` and should not be indexed or treated as public portfolio evidence unless separately listed here.

## WebMCP Readiness

JustWhat includes progressive browser-side WebMCP readiness code. When a browser or agent exposes the proposed `navigator.modelContext` API, the site can register read-only tools for site profile, services, portfolio highlights, and contact options. WebMCP is a proposed browser capability, not a replacement for server-side MCP, and these tools should be treated as live-tab, user-context helpers only.